Beyoncé means business. At USC, MBA students will study her empire

LOS ANGELES — Which Beyoncé song are you? At USC's Marshall School of Business, MBA students will have to pick one and explain why before they study her whiskey brand, hair care line and entertainment company, not to mention her music. The assignment has a fitting name: the "BeyEssay." kAmQ%96 qFD:?6DD @7 q6J@?4é[Q 2 ?6H 4@FCD6 E92E AFED 2 EH:DE @? E96 FDF2= 3FD:?6DD D49@@= 4FCC:4F=F>[ QD@=5 @FEQ 72DE6C E92? 2 #6?2:DD2?46 (@C=5 %@FC AC6D2=6 27E6C E96 4=2DD @A6?65 7@C C68:DEC2E:@? E9:D >@?E9 29625 @7 :ED y2?F2CJ <:4<@77] xE 7@==@HD q6J@?4éVD 42C66C 7C@> 49:=59@@5 A6C7@C>2?46D 2?5 s6DE:?JVD r9:=5 E@ 96C D@=@ DE2C5@> 2?5 3FD:?6DD G6?EFC6D[ H:E9 E96 8@2= @7 AC6A2C:?8 DEF56?ED 7@C 42C66CD :? 6?E6CE2:?>6?E[ >FD:4 >2?286>6?E 2?5 3C2?5:?8]k^Am kAm!C@76DD@C $92F? w2CA6C[ 2 q6J@?4é DFA6C72? H9@ 56D:8?65 E96 4@FCD6[ 2?E:4:A2E6D 4C:E:4:D> E92E DEF56?ED D9@F=5 36 =62C?:?8 AC24E:42= D<:==D C2E96C E92? 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